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When Wynit announced last August that it was shedding its wide-format equipment sales group, some people wondered what would become of the team, which was loaded with experience. Tech distributor Ingram Micro sensed an opportunity.
“Ingram did not have a dedicated wide-format team,” says Art Woo, who had led
Art Woo
Art Woo
Wynit’s wide-format group for eight years and is now a market development executive for Ingram. “They needed that focus and the opportunity came up when Wynit went away because there were at least a dozen people looking for jobs. So Ingram snatched them up and established this office in South Carolina.”
The opportunity for Ingram, a $43 billion company, to suddenly acquire an established team of large-format focused salespeople was too good to pass up. Ingram put the new office in Greenville, where Wynit had been located, making it easy for the group. Not everyone from the Wynit team joined Ingram, Woo says, but a dozen did.
“Overnight they had an experienced team, all in one place,” says Woo, who is the dealer-facing lead for HP DesignJet and PageWide printers.
Ingram had sold wide-format equipment prior to acquiring the Wynit team, but it was not a concentrated effort.
“There’s a huge synergistic selling loop, because anything wide-format can be handled by the group in this building,” Woo says. “That’s opposed to someone selling an HP printer but not knowing anything about scanners or laminators. Now we can support the whole Ingram organization from that building.”
Ingram sells HP, Canon and Epson printers to dealers. It also carries Royal Sovereign laminators and Graphtec cutters, and will soon add a line of wide-format scanners.