Get ready to learn! Two APDSP member webinars have been planned for 2019. Both are now open for registration. Here are details:
Navigating Away From Price - Feb. 19, 10 a.m. CST
The reprographics industry has been cursed by price cutting. A generation ago, plan printing was a lucrative service that built and sustained companies. That changed when competitors raced to cut prices and undermine each other. Will that happen with new technologies and services as well? Dave Fellman, a respected printing sales trainer, will offer alternatives to competing on price in this webinar. This program will open your eyes to some of the conscious and unconscious mistakes print salespeople make, and help you to steer your selling toward value.
Learning Objectives:
* How to “de-commoditize” your products and service
* How to keep price in its place through every stage of the selling process
* How to negotiate more effectively, when the price objection rears its ugly head
*How to identify buyers who really are “price monsters” and act accordingly
Click here to register for Navigating Away From Price
Thinking Outside the Repro Box: Expanding the Limits of Our Imagination - Apr. 9, 10 a.m. CST
Do you wish you could expand the services your repro shop offers, but something is holding you back? You have lots of company in that regard -- it's tough to look beyond the basics of a business that has sustained you. Woodie Rush, a veteran of the reprographics industry and now a respected consultant, discussed this dilemma in his presentation at the 2018 APDSP Convention, and offered solutions! He also presented a cornucopia of interesting business opportunities for reprographics shops, all of which go beyond the normal. Woodie will reprise this presentation in his webinar.